SaMo Pride
SaMo Pride is Santa Monica’s annual celebration of love, diversity, and inclusion, set against the stunning backdrop of the Pacific coastline. This month-long series of events transforms the city into a colorful and welcoming destination for residents and visitors alike. From art installations and live performances to activities and community workshops for all ages, SaMo Pride creates spaces for connection, self-expression, and joy. Restaurants, shops, and cultural partners throughout the city join in the celebration, amplifying the spirit of Pride and reflecting Santa Monica’s vibrant, inclusive community. SaMo Pride is more than an event—it’s a movement that brings people together to honor authenticity, celebrate progress, and embrace the beauty of diversity.
BRANDING | BRAND GUIDELINES | COPYWRITING | WEB DESIGN | VISUAL IDENTITY | MARKETING MATERIALS
A bold logo system, dynamic color palette, and inclusive visual language helped establish a recognizable identity that resonated with both locals and visitors. Marketing materials—from social campaigns to large-scale banners—showcased the energy and inclusivity at the heart of SaMo Pride. By consistently applying this visual identity across every platform and touchpoint, the event amplified visibility and encouraged participation. The design system not only reflected the joy and vibrancy of Pride but also reinforced Santa Monica’s commitment to being a city that celebrates and uplifts every member of its community.
