Santa Monica Pier 360
Santa Monica Pier 360 is more than just an event—it’s a vibrant celebration of coastal culture, community, and outdoor adventure. Set against the backdrop of one of California’s most iconic landmarks, this immersive experience invites people of all ages and backgrounds to dive into the Santa Monica lifestyle. Whether it’s participating in ocean sports, dancing to live music, or connecting with local organizations on the sand, Pier 360 captures the spirit of summer and the joy of movement. The event merges athletic competition with laid-back beach vibes, creating a welcoming atmosphere where wellness, recreation, and fun intersect. This unique blend of energy and purpose guided every aspect of my creative direction—ensuring the design reflected both the Pier’s historic charm and the event’s inclusive, sun-soaked soul.
BRANDING | ART DIRECTION | PRINT COLLATERAL | COPYWRITING | WEB DESIGN | VISUAL IDENTITY | MARKETING MATERIALS
To evolve the visual identity of Pier 360, I developed a brand system that honored the Pier’s iconic legacy while channeling the bold, fresh spirit of the event. The branding features modern, coastal-inspired typography and a logo that echoes movement and flow—mirroring the rhythm of the waves and the event itself. A clear set of brand guidelines established consistency across all materials, using bright tones, hand-drawn illustrations, and clean compositions. Art direction emphasized dynamic, candid moments—from paddleboarders in motion to friends cheering on the beach—bringing the event’s energy to life visually. From signage and programs to merchandise and social content, every design detail was created to feel engaging, sunlit, and unmistakably Santa Monica.
