The Culver Hotel
The Culver Hotel is more than just a place to stay—it’s a destination rooted in elegance, history, and exceptional hospitality. Located in the heart of Culver City, this iconic 1920s landmark invites guests to step into a world where Old Hollywood charm meets modern luxury. With its beautifully restored architecture, vintage-inspired interiors, and artfully curated details, every corner of the hotel tells a story. Guests are treated not just to a room, but to an immersive experience—whether they’re enjoying a craft cocktail in the lively lounge, soaking in the ambiance of live jazz nights, or simply relaxing in the thoughtfully appointed suites. The Culver Hotel balances a sense of grandeur with a warmth that feels personal, creating a stay that is as memorable as it is refined. This deep sense of place and attention to detail informed every aspect of the design work I created for the hotel, ensuring that each visual element reflected the timeless spirit and elevated service The Culver Hotel is known for.
BRANDING | BRAND GUIDELINES | ART DIRECTION | PRINT COLLATERAL
To refresh The Culver Hotel’s visual identity, a brand system was created that honors its rich history while embracing a refined, modern aesthetic. The new branding features elegant typography and a logo inspired by the hotel’s classic details. Through detailed brand guidelines, a cohesive look and feel was established using warm tones, gold accents, and custom illustrations. The art direction shaped the visual storytelling—highlighting intimate, cinematic moments that reflect the hotel’s elevated guest experience. From menus and coasters to key cards and stationery, the print collateral was thoughtfully designed to bring the brand to life across every touchpoint.
